April 7, 2017
In 2013 I sat nervously in a business development centre in East London looking for some advice regarding how to turn my blog into a business, the bloke said to me,
What you have here love is a hobby, its all about your ego and you will never make any money from it.
Well that told me right?
But he did highlight one slight problem I had….I wasn’t actually selling anything.
The following week I placed an order for 100 cotton T-shirts with the slogan Too Fat to Run on them.
I rounded up some of my mates, and we held an evening photo shoot in the Olympic Park…that night I even sold 3 t-shirts in the pub to 3 drunk men who thought they were hilarious.
In the weeks that followed the tshirts sold out, and placed another order, this time for technical vests and hoodies and they sold out rather quickly too, and so t-shirts, vests, hoodies and head buffs have remained an important part of my business.
For me the branded kit is,
- a great way of women feeling part of the community
- an opportunity for women to make positive statements about their bodies and this wonderful sport
- brilliant for helping us to spot each other at events
- an effective marketing tool for the business
- a steady income source to help fund other parts of the business
However…it’s not all that easy running a t-shirt business.
I have to order in small quantities, it’s hard to find suppliers who go above a size XXL (size 20-22), and the logistics of placing orders for new slogans drives me mad.
We get emails all the time asking for specific slogans in a different style, or in a colour which we didn’t originally order….I bet Nike don’t have this problem??
So anyway, we now have a solution.
Alongside the order of new merchandise we make twice a year, we are now able to place orders to meet your requirements so that you can get the colour, style, size and slogan you want…even if they have been out of stock for like forever.
All you have to do is email firstname.lastname@example.org with your enquiry, and Sharon (who manages all of the orders now) will respond with a quote and details of how to make payment.
Since making this announcement in The Clubhouse our online running club, its been great seeing the combinations women want, and I can’t wait to see pictures of them wearing them in the future.
Please place your order ASAP, as we will only be able to do bespoke orders each time we place a big order of a new slogan…our next slogan will be
******PLEASE NOTE THESE WILL BE IN VESTS NOT T-SHIRTS, AND HAVE A MORE SUBTLE DESIGN ON THE BACK SO MAKE SURE YOU READ THE FULL DESCRIPTION IN THE SHOP ON EACH ITEM.******
I personally can’t wait to start wearing this particular design. Details of an exciting photoshoot will be up soon too, so keep an eye in our Facebook group.
These are available to pre order from the Too Fat to Run shop now in pink, blue and purple, as we will only be placing a limited amount of orders, so if you want to make sure we get enough in the size you want you are best to order.
Lots of changes happening with Too Fat to Run over the coming months, including a membership fee increase for The Clubhouse, alongside the option to pay monthly, something a lot of women have been asking for.
And we are working on an exciting project to test the recruitment and deployment of coaches in a geographical area, so keep your eyes peeled for updates on all of this.
Happy Running Folks xxx